Growing up in Delhi in a family where appreciation of history, architecture, culture, travel and photography was as much a part of the diet as cricket and my mother’s legendary mutton curry, I was fortunate enough to have travelled widely across India before I finished school.
Inevitably, the bug that compelled my father to never travel further than the local market without his camera, and write several books on Indian architecture, caught me too.
Delhi, and indeed all of India, where not just monuments, but even dishes on a menu have histories waiting to be discovered, nurtured this bug to perfection.
London, and then Cambridge became home as a career in technology and marketing honed business skills. But it couldn’t compete with the thrill of travel.
The ‘insider’ knowledge and networks built through years of travelling the Indian sub-continent, solo and often with toddlers who are now savvy young adventurers themselves, helped me organise and lead themed holidays/tours, which were very well received.
I was lucky to have met and befriended many champions of heritage and wildlife. Experts, guides, mentors.
I also met several people short-changed by the mainstream tourism industry: tourists rushing from one place to another on cliched itineraries; local communities who weren’t benefitting beyond tokenism.
From these threads, the idea of ‘tourism done better’, and the vision of Instep Adventures was woven.
Elephants have long been an enduring symbol of the Indian subcontinent. Magnificent in the wild. Majestic in royal service. Omnipresent in architecture. The elephant god Ganesha is the remover of obstacles, deliverer of prosperity and success. His blessings are invoked for every new venture.
The elephant footprint in our logo is a nod to the animate, architectural, cultural and spiritual forms of this most intelligent of our fellow creatures.
Big Cats are national symbols of pride across the Indian subcontinent. As apex inhabitants of our natural world, they are apt representatives of our precious environment.
Our logo illustrates our wish and vision for a world where Humans walk in step with the Big Cats (the environment) on this ancient land created and blessed by the wise Elephant.
Big cats walking claws withheld. Relaxed, unthreatened.
Humans walking alongside. Respectful, unhurried, mindful and observant.