About Us

Our Story. Just So.

We strive to deliver holidays that are a force for good, delighting and enlightening you, while benefitting the lives and places we touch.

How the boy caught the bug

Growing up in Delhi in a family where appreciation of history, architecture, culture, travel and photography was as much a part of the diet as cricket and my mother’s legendary mutton curry, I was fortunate enough to have travelled widely across India before I finished school.

Inevitably, the bug that compelled my father to never travel further than the local market without his camera, and write several books on Indian architecture, caught me too.

Delhi, and indeed all of India, where not just monuments, but even dishes on a menu have histories waiting to be discovered, nurtured this bug to perfection.

How the bug became a company

London, and then Cambridge became home as a career in technology and marketing honed business skills. But it couldn’t compete with the thrill of travel.

The ‘insider’ knowledge and networks built through years of travelling the Indian sub-continent, solo and often with toddlers who are now savvy young adventurers themselves, helped me organise and lead themed holidays/tours, which were very well received.

I was lucky to have met and befriended many champions of heritage and wildlife. Experts, guides, mentors. 

I also met several people short-changed by the mainstream tourism industry: tourists rushing from one place to another on cliched itineraries; local communities who weren’t benefitting beyond tokenism. 

From these threads, the idea of ‘tourism done better’, and the vision of Instep Adventures was woven. 


How the company got its logo

‘And the Lord of the Jungle was Tha, the First of the Elephants. He drew the Jungle out of deep waters with his trunk; and where he made furrows in the ground with his tusks, there the rivers ran; and where he struck with his foot, there rose ponds of good water; and when he blew through his trunk, – thus, – the trees fell. That was the manner in which the Jungle was made by Tha; and so the tale was told to me.’,  Bagheera to Mowgli, in Rudyard Kipling’s Jungle Book. 

Elephants have long been an enduring symbol of the Indian subcontinent. Magnificent in the wild. Majestic in royal service. Omnipresent in architecture. The elephant god Ganesha is the remover of obstacles, deliverer of prosperity and success. His blessings are invoked for every new venture.

The elephant footprint in our logo is a nod to the animate, architectural, cultural and spiritual forms of this most intelligent of our fellow creatures.

Big Cats are national symbols of pride across the Indian subcontinent. As apex inhabitants of our natural world, they are apt representatives of our precious environment.

Our logo illustrates our wish and vision for a world where Humans walk in step with the Big Cats (the environment) on this ancient land created and blessed by the wise Elephant. 

Big cats walking claws withheld. Relaxed, unthreatened. 

Humans walking alongside. Respectful, unhurried, mindful and observant.

Our logo reminds us to tread in harmony, in sync.

In step.

Our Accommodation Ratings

Opulent: Exceptional, unashamedly the best of sheer luxury. (£££££)

Luxury: Outstanding levels of 5* comfort, hospitality and facilities. (££££)

Premium: Excellent levels of comfort and hospitality and a wide range of facilities. (£££)

Mid-Range: Good levels of comfort and hospitality, with a reasonable range of facilities. (££)

Simple: Clean and simple, no frills. Often in areas of natural beauty or near wildlife reserves. (£)